Japan Academy of Multinational Enterprises:
50th Anniversary Publication
Summary
The purpose of this book is to highlight how current successful Japanese MNEs and companies have changed their business or business models compared to past three decades. Japanese MNEs have received a lot of attentions from academia and industry during the 1980s and the 1990s and examined the successful factors compared with Western MNEs. Unfortunately, IB researchers and practitioners’ attentions have stolen spotlight from Japan or Japanese MNEs to particular developed and emerging countries in the global market. Japanese MNEs have faced the mature domestic economy and also have to overcome many new challenges in the 21st century, such as rapid aging, depopulation, and response to new technologies. The situation that Japanese MNEs and companies facing today is being forced to respond to new business environments never seen in the past. The prerequisites for business activities have completely changed from the former Japanese companies and management practices. Even in such a difficult situation, however, many Japanese MNEs and emerging companies have achieved steady growth and have succeeded through changing their business models. We believe this book will provide the reader new research directions and lessons through analyzing challenges of Japanese MNEs and emerging companies and this shall positively impact on the field of international business study and practice.
Contents
| International Business Trends and Review in Japanese MNCs: Research and Practice |
|
|---|---|
| Understanding Japanese International Business: A Literature Review |
3 |
| Hui Pan and Shige Makino | |
| Reflecting on Japanese Management in the Changing Climate of the Time |
105 |
| Masaaki Kotabe | |
| Variation and Continuity of Brand Personality in Japan | 119 |
| Risa Jitosho and Hajime Baba | |
| Emerging Japanese MNCs | |
| Born-Again Global Firms: Case of Small Sake Breweries in Japan | 137 |
| Masahiro Ida | |
| Uniqlo: A Pathway to Becoming a Multinational Through Global Business Model Development |
161 |
| Tetsuya Usui | |
| Evolving Strategy in Japanese MNCs | |
| The Meaning of Change in International Business Strategies: A Case of Toyota Motor Corporation |
189 |
| Yasuro Uchida | |
| How Strategy-Making Shapes Honda’s Future in Emerging Markets? |
203 |
| Kohei Mishima | |
| Knowledge Factors Preventing Japanese Home Builders from Multinationalization: A Case Study of Sekisui House, Ltd. |
239 |
| Tomonaga Horiguchi, Kaito Takahama, and Norihisa Yoshimura | |
| Evolving Management Practices in Japanese MNCs | |
| Diversity and Inclusion Management of Japanese Multinational Corporations: Its Effectiveness and Implications |
265 |
| Soyeon Kim | |
| Strategy Creation and Development by Employees: Case Study in a Japanese MNC’s R&D Center |
281 |
| Tamiko Kasahara | |
| Management in Japanese Companies: An Evolving Strategic People Perspective |
315 |
| Yingying Zhang-Zhang | |