多国籍企業研究第11号

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42ラグジュアリー消費における知覚価値と倹約志向の相互作用　 　　　　― ラグジュアリー・ブランド品を所有する日本人を対象に ―　李　　炅泰＜謝辞＞本稿の審査過程で３名の匿名査読者から大変貴重なコメントを頂いた。ここに記して感謝の意を表したい。参考文献Aaker, D.A. （1996） Building Strong Brand. The Free Press, New York. （陶山計介・小林哲・梅本春夫・石垣智徳【訳】（1997）『ブランド優位の戦略～顧客を創造するBIの開発と実践～』ダイヤモンド社。）Ahrendts, A. （2013） “Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand.” Harvard Business Review 91（1）: 39-42.Aiello, G., Donvito, R., Godey, B., Pederzoli, D., Wiedmann, K.-P., Hennigs, N., Siebels, A., Chan, P., Tsuchiya, J., Rabino, S., Ivanovna, S. I., Weitz, B., Oh, H., & Singh R. （2009） “An International Perspective on Luxury Brand and Country-of-Origin Effect.” Journal of Brand Management 16（5/6）: 323-337. Anderson, J.C. & Gerbing, D.W. （1998） “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach.” Psychological Bulletin 103（3）: 411-423.Arora, A.S., McIntyre, J.R., Wu, J. & Arora A. （2015） “Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country of Origin and Country of Manufacture.” Journal of International Consumer Marketing 27:1, 3-26.Bagozzi, R.P. （1981） “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.” Journal of Marketing Research 18: 375-381.Bearden, W.O., Money, R.B. & Nevins, J.L. （2006） “A Measure of Long-Term Orientation: Development and Validation.” Journal of the Academy of Marketing Science 34（3）: 456-467.Bian, Q. & Forsythe, S. （2012） “Purchase Intention for Luxury Brands: A Cross Cultural Comparison.” Journal of Business Research 65: 1443-1451.Bove L.L., Nagpal, A. & Dorsett, A.D.S. （2009） “Exploring the Determinants of the Frugal Shopper.” Journal of Retailing and Consumer Services 16: 291-297.Catry, B. （2003） “The Great Pretenders: The Magic of Luxury Goods.” Business Strategy Review 14（3）: 11-17.Chiu, C.-M., Cheng, H.-L., Huang, H.-Y. & Chen, C.-F. （2013） “Exploring Individual’s Subjective Well-Being and Loyalty towards Social Network Sites from the Perspective of Network Externalities: The Facebook Case.” International Journal of Information Management 33: 539-552.Christodoulides, G., Michaelidou, N. & Li, C.H. （2009） “Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale.” Journal of Brand Management 16（5/6）: 395-405.D’Arpizio, C., Levato, F., Kamel, M.-A. & Montgolfier, J.D. （2017）. Luxury Goods Worldwide Market Study, Fall-Winter 2017: The New Luxury Consumer: Why Responding to the Millennial Mindset Will Be Key, Bain & Company. （http://www.bain.com/Images/BAIN_REPORT_Global_Luxury_Report_2017.pdf, accessed May 18, 2018）Degen, R.J. （2009） “The Success of Luxury Brands in Japan and Their Uncertain Future.” Working Paper 52. （http://globadvantage.ipleiria.pt/files/2010/01/working_paper-52_globadvantage.pdf, accessed February 17, 2018）Dodds, W.B., Monroe, K.B. & Grewal, D. （1991） “Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations.” Journal of Marketing Research 28（3）: 307-319.Eastman, J.K., Goldsmith, R.E. & Flynn, L.R. （1999） “Status Consumption in Consumer Behavior: Scale Development and Validation.” Journal of Marketing Theory and Practice 7: 41-52.Fiske, N. & Silverstein, M.J. （2002） Trading Up: The New Luxury and Why We Need It. The Boston Consulting Group. （https://www.bcg.com/documents/file13925.pdf, accessed November 12, 2017）Fornell, C. & Larcker, D.F. （1981） “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.” Journal of Marketing Research 18（1）: 39-50.